Creating a Marketing Strategy


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Effective marketing of your business's products/services is essential to its success. This course will enable delegates to develop a marketing strategy that they can actually implement in the workplace, having learnt the basic principles of marketing and how these can be applied to good effect.

Course content includes defining Marketing, Marketing versus Selling, strategic Aims and Objectives, looking as the business Strengths, Weaknesses, Opportunities and Threats, identifying the business's Competitive Advantage (Unique Selling Point), Market Research, identifying the Target Market(s), developing an Action Plan (including effective budgeting and timescales), Monitoring and Evaluation.

Aimed at anyone who is responsible for the promotion and marketing of a business's products and/or services, this course will support delegates in developing a professional approach to marketing that can lead to greater business growth and success.

None

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Telephone us on 01970 630077 for a free consultation or fill out our contact form

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