Email marketing can be far more effective than many other marketing methods at securing sales from existing contacts. There are many online email marketing systems on the market but Mailchimp is very popular because it is free for up to 2,000 subscribers. In this workshop we will briefly explain some of the legal issues that you need to be aware of and then, using our laptops or your own we will guide you through getting your contacts uploaded, choosing and customising a template and creating your very first campaign. We include areas such as linking your emails to Google Analytics and tips to make your emails more successful. This is a must attend for anyone thinking of starting email marketing for their business.