Email Marketing

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Email remains an effective way to communicate with new and potential customers. Recent research shows email marketing can be 40 times more effective at converting customers than Social Media!

Email marketing need not be expensive, in fact there are ways to undertake email marketing at practically no cost. In this interactive byte sized session, we will cover many areas including:
  • Effective methods for collecting email contacts
  • The legal considerations with email marketing
  • Methods of undertaking email marketing
  • Creating an online email template
  • Writing attention grabbing subject lines
  • Using email to drive traffic to your Website
  • Analysing email campaign results
  • Using email marketing to find hot leads for your products and services
  1. The legal issues relating to email marketing
  2. How to build a quality list of contacts for email marketing
  3. How to build an online email marketing campaign
  4. How to improve your emails to get better results
  5. How to analyse and use the results from email marketing to increase business

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