Did you know that it takes people about 25% longer to read an article from a computer screen than from paper? That’s just one of the differences between writing for the Web and writing for print. Businesses need to be aware of the different styles and techniques to use for both print and the Internet and this course will provide a comprehensive overview of this, giving guidance on how to write effective text for Web sites and on-line adverts and editorial.
Part of the course will involve an interactive workshop where delegates gain practical experience in writing effective text for the internet. In addition, the course will consider how to seamlessly weave keywords into your body text to assist with getting found by the search engines.